Skip to content
Intrinsic value · Buy/Sell verdict · scores — free· 1049 Indian stocks· EOD 2026-07-31

Prime Focus Limited

PFOCUSNSECommunication Services
₹287.11
-3.15 (-1.09%)
Sell

Financial trend (100/100) does the heavy lifting; valuation (0/100) is the drag.

ExpensiveSolvency risk
The bottom line

StocksWizard rates Prime Focus Limited a Sell, scoring 40/100 on our blended model. At ₹287.11 it trades above our blended DCF and relative-multiples fair value of ₹156.79, about 45% downside to that estimate — we read it as overvalued by 45%. On 73.1x trailing earnings it sits pricier than the Communication Services median of about 25.0x. The price is about 18% below its 52-week high of ₹349.5 and 103% above the low of ₹141.63. Financial health scores 13/100, in the distress band on the Altman Z-score, with a Piotroski F-score of 4/9. It clears 3 of 12 investability checks, with durability 31, valuation 0 and momentum 59 on our 0–100 scales.

Analysis by Ankit Sharma · StocksWizard's own estimates from end-of-day public data — see how we calculate them. For information only, not investment advice.

Intrinsic value
Our fair value
₹156.79down 45.39%
Overvalued by 45%
Price ₹287.11Range ₹143.56₹226.83
Relative multipleslow confidence

With a 20% margin of safety, our buy-below price is ₹125.43. Low-confidence estimate — limited data.

1-year price

EOD · 2026-07-31
1D
down 1.09%
1W
down 0.75%
1M
up 18.02%
3M
down 7.46%
6M
up 26.50%
1Y

52-week range

-17.85% from the 52-week high.

Trend check
Above 50-DMA₹249Above 200-DMA₹245

Price above both moving averages reads as an intact uptrend; below both, the trend is against you.

Verdict pillars

Sell40
F
Financial health 13/100
Altman Z 1.53 · Distress zone

Piotroski F-score 4/9 — quality of earnings & balance sheet.

Our scores

Durability31
Valuation0
Momentum59

Durability rewards strong, low-debt, profitable businesses; Valuation rewards stocks cheap vs their sector; Momentum rewards strong price trends.

Investability checklist

Passed 3 of 12 checks
Each check screens one fundamentals, valuation or trend signal.
  • Fail: ROE above 15%: 13.1%
  • Fail: Low debt (D/E < 0.5): 2.25x
  • Fail: Positive free cash flow
  • Pass: Revenue growth > 10%: 46%
  • No data: Earnings growing
  • Fail: Net margin ≥ 10%: 4.7%
  • Fail: Current ratio > 1.5: 0.70
  • Fail: Below our fair value
  • Fail: Margin of safety ≥ 20%
  • Pass: Above 200-day average
  • Pass: Above 50-day average
  • No data: Positive 1-year return
  • Fail: Altman Z in safe zone: Z 1.53
  • Fail: Piotroski ≥ 7: 4/9

Annual financials

Revenue · 2020
₹2,888 Cr
Net profit
₹-131 Cr
Margin
-5%
2019
2020
Revenue Net profitLatest revenue YoY +15%

Shareholding

  • Promoter85.8%
  • Institutions0.8%
  • Public & other13.4%

Promoter holding via insider stake; institutional via reported holdings.

Key fundamentals

Market cap
₹22,463 Cr
P/E ratio
73.1
P/B ratio
10.76
EPS (TTM)
₹3.96
ROE
13.1%
Debt / Equity
2.25x
Profit margin
4.7%
Free cash flow
₹-50 Cr
52-week high
₹349.5
-17.85% from high
52-week low
₹141.63
Dividend yield
Beta
0.20
SWOT snapshot

Bull case vs bear case

Bull case

Opportunities

  • Revenue growing (46% YoY).

Bear case

Weaknesses

  • High debt relative to equity.

Threats

  • Rich valuation versus sector peers.
  • Trades ~45% above our estimated fair value.
  • Balance-sheet stress — Altman Z 1.53.

About Prime Focus Limited

Prime Focus Limited, together with its subsidiaries, provides integrated media services primarily in India, the United Kingdom, the United States, Canada, Australia, and internationally. The company engages in the motion picture, video, and television programme production activities; and business support activities. It also offers creative services, including visual effects, advertising, stereo 2D to 3D conversion, and feature and TV animation; equipment rental services; and

Prime Focus Limited — frequently asked questions

Is Prime Focus Limited a buy, hold or sell?

StocksWizard currently rates Prime Focus Limited (PFOCUS) a Sell, based on a blended score of 40/100 across valuation, quality, momentum and price trend. This is our own model-based view, not investment advice.

What is Prime Focus Limited's fair value?

Our blended DCF and relative-valuation model estimates Prime Focus Limited's fair value at about ₹156.79, versus a current price of ₹287.11 — roughly 45% downside. On that basis the stock looks overvalued by 45%.

Is Prime Focus Limited financially healthy?

Prime Focus Limited scores 13/100 on our financial-health model, placing it in the distress band on the Altman Z-score, with a Piotroski F-score of 4/9.

How has Prime Focus Limited's share price performed?

Prime Focus Limited is down 7% over three months, and last traded at ₹287.11. Past performance doesn't predict future returns.

Our verdict, fair value, financial-health and checklist are StocksWizard's own estimates, computed from public end-of-day data using standard models (DCF, relative valuation, Altman Z, Piotroski). For information only — not investment advice or a recommendation. Verify independently before investing.